This is the process of gaining website traffic or attention through Social Media Sites Ex: Facebook, Instagram etc. SMM programs usually are centered to create content that attracts attention and encourages readers to share it with their social networks.
How can you improve your business by using Social Media Marketing?
- Increased Brand Recognition.
Every opportunity you have to syndicate your content and increase your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers.
- More Opportunities to Convert.
Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them.
- Improved brand loyalty. According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.
- Higher conversion rates. Social media marketing results in higher conversion rates in a few distinct ways. Perhaps the most significant is its humanization element; the fact that brands become more humanized by interacting in social media channels.