Expect More Than Ads
Fact: a software engineer capable of developing complex backend systems is not working at a digital agency to make web banners all day. Nothing wrong with banners. But imagine what your digital agency could be doing and building?
Think of every click, interaction, and stop along your customer’s journey to your website or store, and how digital can go beyond the ask, and solve problems with technical AND creative solutions along the way. So the next time you brief your digital agency, expect them to come back with more than a series of ads.