When it comes to large client projects, we can probably all agree that working together is better, but what might come as a surprise is that this collaboration should happen as early as possible. It’s painful to tell a client that the app idea another agency pitched isn’t going to work or that it’s not on-strategy.
Situations like this can all be avoided if all of the agencies get together in very beginning. Awkward? Yes. But totally worth it when the magic happens. Also when it comes to cross-agency projects, everything gets tricky when agencies start working in silos.